Dental Clinic Lead GenerationHigh-Intent Acquisition

A concept project demonstrating a compliant, high-intent lead system for a dental clinic — moving away from discount check-up ads towards qualified consultations for aligners and implants. Portfolio work only.

Clinics get flooded with low-value leads from discount offers, then burn front-desk time chasing them.

• Cheap leads with no treatment intent
• Sensitive category with strict ad policy limits
• Front-desk follow-up as the bottleneck

Mapped the treatment mix by margin and demand, then modelled which treatments justify paid acquisition at all. Aligners and implants carry enough value per patient to fund a proper funnel; routine cleanings do not.

Local clinic ads were near-identical: price-led, stock-image, no clinician visible. Very few used before/after storytelling in a policy-safe way, and none qualified leads before the form.

Trade lead volume for lead quality. Lead with clinician credibility and a diagnostic consultation rather than a price, and put the qualifying friction before the form, not after it.

Policy-aware creative built around trust rather than transformation shock.

• 'Meet the clinician' — credential-led talking head
• 'What actually happens at your consult' — process demystified
• 'Is this right for you?' — self-qualifying carousel

Treatment-specific campaigns with separate creative and forms, using higher-intent lead forms and explicit qualifying questions on budget, timeline and treatment interest.

Qualified form to instant WhatsApp confirmation to a scheduled consultation slot, with a reminder sequence to protect show rate — the single biggest lever in clinic marketing.

Defined targets: cost per qualified consultation, consultation show rate and treatment acceptance rate. Again, no client outcomes are claimed.

In healthcare, the winning optimisation is usually upstream of the ad account. Qualifying harder lowers lead volume, raises CPL, and still makes the clinic more money.